have you ever wondered where toys end up

give give offers a game-changing solution to swap and reuse toys. why toss when you can trade ?
Play it sustainable and provide your toys an epic second life !

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leave no toy behind - join give give

often in landfills.

today,
we have
a plastic
problem
and
reusing
toys is the
only way
forward
0kg

ARE PRODUCE 

SINCE YOU LANDED HERE.

you can’t believe it?


us neither.

ONLY 99%

OF ALL PLASTIC

TOYS ARE DOOMED NEVER TO BE RECYCLED.

you can’t believe it?


us neither.

AND, NO

OIL-FREE PLASTICS WILL STILL BE WASTE.

you can believe lego,
they’ve tried 601 materials.

wanna be part of the solution?

CSRD: read more

80% parent are willing to pay more for conscious options

Parent´s behavior is shifting toward sustainable choices. Falling to meet these expectations could result in lost market share. Innovate and join GG, to tap into this growing demand and regain your customer´s loyalty.

Non-compliance with new regulations can lead to heavy fines

The fines for non compliance can reach up to 320 000 euros : This is the cost you may face when failing to meet the new plastic regulations. Catching up with regulations is far more expensive than proactively preparing for them and investing in eco-conscious plan.x: redbull : epr case from another industrycase by case: depending countries/eu and scale of impact

Compliance is the baseline, not the goal

Open up to new opportunities for business growth and innovation.
By going beyond basic compliance, you create a competitive edge. So, be the first. Improve efficiency and regain your customer's trust. Be part of the solution.

Showcase your strengths to gain more customers

Enhance your brand value by showing your eco-conscious practices and superiority to competitors. Lead the movement and attract more consumers to join your brand.

keep toys moving

when toy stories never end

OUR OFFER/SERVICES

Stay compliant and proactive in a changing landscape

Stay ahead of new legal frameworks and material innovation trends. Our foresight monitoring ensures you’re never caught off guard by shifting regulations. Whether it’s plastic packaging restrictions or circular economy incentives, we help you navigate the landscape and proactively adapt your operations

get futur-proof

Strengthen your environmental accountability

Gain the access to data-driven sustainability insights tailored to the toy industry. Our comprehensive reports help you stay ahead of market trends, reduce your environmental footprint, and comply with rising plastic and waste regulations. Make better decisions for a sustainable future and position your brand as a leader in toy circularity.

get your report

Build lasting connections with families

Tap into real-time feedback from the people who matter most—parents and children.
Run targeted surveys, receive consumer insights, and engage directly with families to understand how toys are being used and what they expect from your brand. Use this data to guide product innovation and align with consumer values like sustainability and safety.

get real insights

HOW DOES IT WORK? 4 STEPS

meet gg - a revolutionary data collection solution .

#1 Follow toy's journey from unboxing to boredom

Card

#2 Track toy's usage habits as families scan them into the platform

Gain insights into how long and how often toys are used. This data allows your brand to refine product longevity, minimize waste, and support sustainability claims with real-world evidence.

#3 Capture kids' insights and toy preferences during meetups and swaps

Analyze data from toy swaps to enhance product durability and adaptability. Use these insights to design more sustainable toys that support circular economy practices, helping your brand lead in eco-friendly innovation.

#4 Reveal toy swap patterns and lifecycle shifts

With insights into how many times toys are exchanged, your brand can refine material choices and improve lifecycle management, ensuring that your products stay in use longer and contribute to reduced environmental impact.

#5 Keep in touch and engage families

Keep customers engaged long after their purchase by fostering brand loyalty and encouraging sustainable behaviors. Through this initiative we help brands maintain a meaningful connection with families. This drive long-term allegiance while promoting environmentally conscious consumer habits that align with your evolving sustainability goals.

THIS APPROACH NOT ONLY REDUCES WASTE BUT ALSO CHAMPIONS CIRCULARITY.

Our goal is to extend toy life and enrich family experience. Through playful swaps with GG, toys find new homes, creating a fun and sustainable journey where every swap sparks adventure and keeps playtime going.

And remember, leave not toy behind — Join Give Give.

proudly made in malmö
with

  • Kirsebergsbiblioteket

  • Malmö
    stadbiblioteket

  • Kirsebergsbiblioteket

  • I got to show my toy to everyone, and they said it was really awesome!

  • It was a little hard to choose what to trade, but I ended up with something cool!

  • Some kids didn’t want to trade with me, but I still found something I liked.

  • It was cool to see all the different toys, but I wish I could’ve kept mine.

  • I didn’t find a toy I liked, but I still had fun playing with everyone.

  • I was nervous at first, but then I traded my doll and felt really happy!

  • I made a new friend today! We played with our new toys together. It was so fun!

Learn more about the 50 + beta families
that already swap toys with give give.

The act of swapping with peers encourages social interaction and empathy.

Let's make every toy count —

meet the kids

have question?

How can partnering with give give enhance your brand’s commitment to sustainability and social responsibility?

What data insights and market trends can your company gain by collaborating with give give?

How does give give engage families, and how can it align with your brand’s marketing strategy?

How can give give help your company stay ahead of new producer responsibility regulations by enhancing your product lifecycle management?

How can collaborating with give give support your company in reporting and documenting sustainability efforts in line with new EU directives?

What role can give give play in helping your brand reduce waste and enhance circularity in response to evolving legislative demands?

  • * WE'RE CURRENTLY BUILDING THE BETA